Melanthiou, Yioula: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

Social Media: Marketing Public Relations’ New Best Friend

Papasolomou, Ioanna, Melanthiou, Yioula

Journal:

Journal of Promotion Management

Year:

2012

Language:

english

File:

PDF, 104 KB

english, 2012

2

Website Design and Development as An Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus

Vrontis, Demetris, Ktoridou, Despo, Melanthiou, Yioula

Journal:

Journal of Website Promotion

Year:

2007

Language:

english

File:

PDF, 639 KB

english, 2007

3

A contemporary higher education student-choice model for developed countries

Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 655 KB

english, 2007

4

Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies

Komodromos, Marcos, Melanthiou, Yioula

Journal:

Journal of Promotion Management

Year:

2014

Language:

english

File:

PDF, 106 KB

english, 2014

5

The Use of Social Network Sites as an E-Recruitment Tool

Melanthiou, Yioula, Pavlou, Fotis, Constantinou, Eleni

Journal:

Journal of Transnational Management

Year:

2015

Language:

english

File:

PDF, 121 KB

english, 2015

6

Marketing Communication of Brands and Products in the New Era

Melanthiou, Yioula

Journal:

Journal of Promotion Management

Year:

2012

Language:

english

File:

PDF, 66 KB

english, 2012

7

Success Through Innovation, Reputation, and Location

Melanthiou, Yioula

Journal:

Journal of Promotion Management

Year:

2014

Language:

english

File:

PDF, 60 KB

english, 2014

8

Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products

Iazzi, Antonio, Vrontis, Demetris, Trio, Oronzo, Melanthiou, Yioula

Journal:

Journal of Transnational Management

Year:

2016

Language:

english

File:

PDF, 631 KB

english, 2016

9

Messages Not Getting Through: Societal Marketing to the Rescue

Melanthiou, Yioula

Journal:

Journal of Promotion Management

Year:

2016

Language:

english

File:

PDF, 367 KB

english, 2016

10

Airline industry consolidation and its effect on shareholder value

Evripidou, Loukia, Melanthiou, Yioula

Journal:

Journal for Global Business Advancement

Year:

2013

Language:

english

File:

PDF, 260 KB

english, 2013

11

The celebrity chef phenomenon: a (reflective) commentary

Zopiatis, Anastasios, Melanthiou, Yioula

Journal:

International Journal of Contemporary Hospitality Management

Year:

2019

Language:

english

File:

PDF, 229 KB

english, 2019

12

Challenges experienced by employees during change management: a case study from Cyprus

Komodromos, Marcos, Melanthiou, Yioula

Journal:

International Journal of Teaching and Case Studies

Year:

2017

File:

PDF, 242 KB

2017

13

Social media uptake in Cyprus - or is it just a new fad?

Melanthiou, Yioula, Papasolomou, Ioanna, Komodromos, Marcos

Journal:

International Journal of Technology Marketing

Year:

2015

Language:

english

File:

PDF, 198 KB

english, 2015

14

A value-based transcription of student choices into higher education branding practices

Melanthiou, Yioula, Thrassou, Alkis, Vrontis, Demetris

Journal:

Global Business and Economics Review

Year:

2017

Language:

english

File:

PDF, 387 KB

english, 2017

15

Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects

Papasolomou, Ioanna, Kountouros, Haris, Melanthiou, Yioula

Journal:

Global Business and Economics Review

Year:

2018

Language:

english

File:

PDF, 264 KB

english, 2018

16

Retailer loyalty in the online context: The influence of transactional and relational experiences assessment

Giovanis, ApostolosN., Melanthiou, Yioula

Journal:

Journal of Customer Behaviour

Year:

2017

Language:

english

File:

PDF, 280 KB

english, 2017

17

The new helping the old

Teerakapibal, Surat, Melanthiou, Yioula

Journal:

British Food Journal

Year:

2020

File:

PDF, 210 KB

2020

18

STUDENTS VIEWS ON HIGHER EDUCATION

MELANTHIOU, YIOULA

Journal:

International Journal of Management Cases

Year:

2008

Language:

english

File:

PDF, 1.56 MB

english, 2008

19

Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape

Zopiatis, Anastasios, Theocharous, Antonis L., Kosmas, Petros C., Webster, Craig, Melanthiou, Yioula

Journal:

International Journal of Tourism Research

Year:

2016

Language:

english

File:

PDF, 151 KB

english, 2016

20

Using social networks as a promotional tool for higher education institutions

Melanthiou, Yioula, Fantis, Sophia

Journal:

International Journal of Technology Marketing

Year:

2010

Language:

english

File:

PDF, 209 KB

english, 2010

21

Hello Brand, letâs take a selfie

Uzunboylu, Naziyet, Melanthiou, Yioula, Papasolomou, Ioanna

Journal:

Qualitative Market Research: An International Journal

Year:

2020

File:

PDF, 169 KB

2020

22

Guest editorial

Dennis, Charles, Foroudi, Pantea, Melewar, T.C., Kitchen, Philip, Melanthiou, Yioula, Papasolonou, Ioanna

Journal:

Qualitative Market Research: An International Journal

Year:

2020

File:

PDF, 81 KB

2020

23

The 'soft' and 'hard' sides of the sharing economy: a discussion of marketing, financial and socio-cultural aspects

Melanthiou, Yioula, Evripidou, Loukia, Epaminonda, s, Komodromos, Marcos

Journal:

International Journal of Business and Globalisation

Year:

2020

File:

PDF, 286 KB

2020